Midea Announces Enhanced Sustainability Strategy at Chillventa 2022, Focusing on Solutions Designed to Empower Consumers to Live Green

NUREMBERGGermany, October 14, 2022 /PRNewswire/ — The impacts of climate change have transformed customer behaviors, driving a wave of green revolution. Against this backdrop, global smart home leader Midea (“the Company”) is taking another step in its long-standing promise to help consumers establish more environmentally friendly lifestyles and home spaces by unveiling its enhanced sustainability strategy for its green products at Chillventa 2022.

“Global warming and the energy crisis have caused us to rethink our product development and supply chain strategy as we continue to seek innovative ways to reduce the carbon footprint of Midea’s products and strengthen our commitment to the goal of carbon neutrality.At the heart of Midea’s new green strategy is a stronger focus on energy efficiency and smart energy management, which we believe are the two answers to help our customers to reduce their energy bills while improving home comfort,” said Thomas Kunnig, Product Manager of Germany.

Targeting waste heat from air conditioners, Midea will spearhead the development of a new system capable of recovering concentrated heat from an air conditioner and recycling it for hot water supply. The new technology can significantly benefit users, especially those who live in areas where air conditioners operate most of the year, as a reliable, low-cost solution that provides hot water with low consumption. much lower energy.

Under the theme “Midea has an idea”, the company also presented its entire range of new green solutions designed to reduce the energy consumption of its products, including the CirQ heat recovery system, energy saving technology Tesseraction energy, as well as a new Breezeless E eco-friendly split air conditioner. Highlighting its latest efforts to address environmental concerns and combat climate change, Midea demonstrated its dedication to emission reduction innovation and its strategy customer-centric business that prioritizes user needs to meet user expectations. – changing lifestyles.

At the event, Midea also obtained the world’s first Environmental Product Declaration (EPD) for air conditioning products on the international EPD system and received a product carbon footprint certification from the testing company, d inspection and certification (TIC) TÜV SÜD. The certificate, which is based on the assessment and verification of a product’s carbon footprint and energy consumption over its entire life cycle, offers detailed and transparent information on sustainability and l environmental impact of Midea’s air conditioners, highlighting Midea’s technological prowess in green technology, innovative climate-conscious design, as well as its forward-looking sustainability strategy.

Over the past few years, Midea has increased its efforts to promote and develop low-carbon and energy-saving products. Continuing its efforts for environmental protection, Midea has designed a new line of eco-friendly products powered by its proprietary frequency conversion technology and intelligent algorithms, which enable the brand to become a must-have brand. for a new generation of global customers. In 2021, more than 2.1 million new Midea R290 refrigerant air conditioners rolled off the production line and entered the market.

“Sustainability is at the forefront of our business strategy, guiding us to explore and pioneer innovative approaches to product design, material sourcing, manufacturing, logistics and recycling and services, which are now the six pillars of Midea’s green ecosystem.We believe that our focus on energy efficiency and heat recovery is a new way to reduce dependence on fossil fuels, a cleaner and more sustainable solution for global users to create healthy and comfortable home environments,” said Thomas Kunnig, product manager of Germany.

SOURCE Midea Group