Vox Media and Sephora’s documentary “The Beauty of Blackness” won the 2022 SeeHer Lens Award at the New York Festivals International Advertising Awards.
The SeeHer Lens Award is a partnership between New York festivals, The Female Quotient (The FQ) and ANA. .
SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supportive content that portrays women and girls well. The SeeHer Lens Award, now in its second year, recognizes advertisers who are driving change and bringing visibility to creative content that supports the ideals of the See Her movement. SeeHer serves as a catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.
black culture and beauty
“We are inspired by The Beauty of Blackness, the documentary shares a vital story that highlights the significant contributions of black culture to the world of beauty and shares the journey of the influential female executives who brought back the beloved Fashion brand. Fair Cosmetics from bankruptcy,” said Shelley Zalis, CEO of The Female Quotient and co-founder of See Her.
“The award-winning film embodies SeeHer’s mission of accurate representation and by sharing these important stories, we can together become a more conscious creative community and create lasting change,” says Zalis.
The 2022 SeeHer Lens Award winner “The Beauty of Blackness” is a feature-length documentary produced by Epic Stories, the branded storytelling arm of Vox Media and Creative Production in collaboration with Sephora, Digitas and Ventureland. The film documents the resurgence of the first cosmetics brand aimed at black women, Fashion Fair Cosmetics, as the company’s new owners, Desiree Rogers and Cheryl Mayberry-McKissack, bring it back from bankruptcy.
“It is an honor to be shortlisted for the NYF SeeHer Lens Award. We are proud to have partnered with Sephora and Digitas who see value in sharing this important story and bringing the beauty industry’s inequities to light, with the aim of moving it forward. By leveraging true and inspiring stories, like the one told for Fashion Fair in this film, brands have the opportunity to effect real change,” says Kiana Moore, Co-Director of The Beauty of Blackness and Head of Epic Digital at Vox Media.
“The New York Festivals is thrilled to shine the spotlight on this important documentary film which tells the story of two dynamic women leaders who orchestrated the re-emergence of a world-class and respected landmark brand, Fashion Fair Cosmetics,” said Scott Rose, managing director of the New York Festivals Advertising Awards.
“This creative project and the story it tells is so worthy of the 2022 SeeHer Lens Award.”
The winning feature documentary chronicles the legacy of Fashion Fair: both its rise and fall, and through Fashion Fair’s tumultuous and triumphant history, and examines the beauty industry’s long history of discrimination, while spotlighting a new generation pioneering the future of black women working in beauty.